“Tequila, product of the union of two great civilizations, is the biggest representative of Mexican culture around the world. In Mexico, however, tequila is more than just the life of the party: it is sense of identity, a ritual of belonging and cultural intimacy.

It is said tequila is a gift from the gods, given hundreds of years back when the fury of Tzintzimitl over a love affair between Mayahuel and Quetzalcóatl brought the death and rebirth of Mayahuel as an agave plant. A thunderstorm later burned the agave and a sweet honey burst from it. The indigenous people of Tequila, Jalisco worshiped the sacred honey, which was later adopted by the Spaniard conquistadors who distilled it to quench their thirst for liquor.

Such union gave birth to a tradition that endures in Mexico to present day.

On this occasion, Ediciones Jalapa seeks to celebrate said tradition by inviting designer Laura Noriega to design a set of ceramic pieces from the reinterpretation of this drinking ritual. The set, formed by seven pieces colored like agave fields, is designed to contain the elements that play a part in the ritual; as are the sangrita, the salt, the limes and snacks. Seeking to abandon the cliché under which tequila tends to be taken, “Ritual Tequilero” attempts to honor and reposition tequila as a tradition within its own culture.”